About

The brand’s core signature is the research of an effortless yet avant-garde look that transcends seasonal trends and promotes a time-less intellectual aesthetic by deconstructing cultural stereotypes of femininity. 

 

A constant research of innovative fabrics along with a keen eye for color palettes and a couture inspired taste for proportion and details aims to reach a perfectly “balanced imbalance”: 

 

A tension between opposite sources of inspiration capable of generating curiosity and wonder. 

​​

Born in Germany and raised in the southern Italian region of Sicily, Salvo Rizza Graduated in 2011 at Istituto Marangoni Milano. 

 

After his graduation he moved to Paris where he joined the House of Giambattista Valli as intern working his way up till becoming the Studio Coordinator of the house. This years offered him a new perspective with the additional experience of working in a Haute Couture House. 

 

At 27 he moved back to Milan and started his career as Freelance Design Consultant for different international brands 

​

In 2019 he founded DES_PHEMMES